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overview
Overview of a Unique Art Vision
Concept, Design, and Direction: Christian Wolfe
Decora International is a world-class collective of renowned artists dedicated to crafting museum-quality artwork for luxury hotels and iconic destinations. Specializing in early-stage collaboration with architects and interior designers, we help shape a project's artistic vision from the ground up, ensuring bespoke art integrations that elevate the entire space. With expertise spanning fine art, murals, photography, digital media, 3D, sculptural, and animated elements, Decora transforms hospitality environments into unforgettable experiences. Rooted in integrity and artistic excellence, our collective of visionaries promises to deliver unparalleled works that inspire and endure.
Reflecting on one of music's greatest events: "We Are The World", Decora's vision is to orchestrate world-class artists from 100 countries across the globe to create a spectacular collection of epic-scale portraits celebrating the greatest rock legends in history. Beyond the iconic memorabilia that Hard Rock Hotels are known for, these larger-than-life masterpieces could infuse the hotel's suites, halls, and/or lobbies with the essence of music’s most legendary stars. More than just art, this initiative embodies a deeper message—uniting multicultural artists from around the world to create a visual symphony of human connection, a sentiment that is more vital now than ever. This vision directly reflects the company’s founding principles:
With Decora International’s unmatched artist alliance and expert creative direction, this bold endeavor is ready to come to life—transforming the Hard Rock Hotel experience into an immersive, museum-worthy tribute to music history.
Keep scrolling below to explore the full vision.
In the tone of one of music history's greatest events, "We Are the World",
this vision is not only meant to unite music with art ... but, to simultaneously
unify all world cultures as we bring artists from just about every country
to pay tribute to the music that has given meaning to all of our lives.
~ T. Christian Wolfe
The Portraits
The vision here is to create epic-scale, museum-level, awe-inspiring portrayals of the stars throughout music history ... which even further enhances the element of star persona that is the cornerstone of the Hard Rock theme. These emotionally uplifting portrayals—in a style of execution that is fitting for the hotel's over all theme and decor—can be gallery-wrapped, or have custom frames. With frames, there could even be an element of neon lighting to mirror the hotel's outer building. The publicly displayed or in-suite images can be giclee prints on canvas, while the originals can be sold in the hotel's gallery. See some samples below of the emotion and stylization of these iconic star portraits—each in congruent styles, while being totally unique from each other.
"Wings of Victory"
The Animated Lobby Mural
At the heart of this visionary Hard Rock Hotel experience stands a breathtaking three-story animated mural, a digital masterpiece that brings the spirit of rock history to life. Composed of 50 seamlessly integrated digital screens, this towering installation will showcase a rotating series of epic-scale portraits, each crafted by one of 100 world-class artists from around the globe. Every few seconds, the display transforms—sections of the mural shifting in a staggered, rhythmic sequence—creating a mesmerizing, almost musical transition between legendary rock icons. This ever-evolving spectacle fuses art and technology in a way never seen before, embodying the electrifying energy of music itself. Bold, immersive, and constantly in motion, this living mural will redefine the concept of hotel art, ensuring that every guest walks into a true visual symphony of rock and roll.
The Musical Note
With the mesmerizing animated mural as a backdrop guests will encounter another groundbreaking fusion of art and music—a towering 12-foot interactive musical note at the heart of the lobby. More than just a sculptural centerpiece, this monumental installation responds to touch, allowing visitors to create sound and rhythm with a simple gesture. Whether striking a single resonant note or layering multiple tones in harmony, guests become part of the artistic experience, engaging in a playful, hands-on tribute to the universal language of music. Bold yet elegant, this interactive masterpiece will stand as a symbol of Hard Rock’s legacy—celebrating creativity, connection, and the boundless energy of sound.
The Business of Art
The Commodities: Revenue for All
Hotel guests may find themselves captivated by the stunning artwork featured in their suites and throughout the hotel, sparking a desire to own an original or a print of these iconic music star portraits. A thoughtfully placed card in each suite could invite guests to explore the hotel’s gallery, where they can browse a catalog of the full collection and discover available originals as well as prints. Not only does this provide a unique and memorable keepsake for the hotel guests, but it also provides meaningful support for the global artists who contributed to this extraordinary collection. Beyond prints, the possibilities for creative reproductions on various commodities are endless, offering additional opportunities to celebrate and extend the impact of this remarkable art, while creating a valuable revenue stream for the hotel.
Decora is poised to orchestrate every aspect of this initiative in seamless collaboration with the hotel gallery.
A Timely Global Message
This groundbreaking artistic vision transforms the Hard Rock Hotel into a living tribute to music, creativity, and global unity. From epic-scale portraits painted by artists across the world to the dynamic three-story animated mural and the immersive interactive sound sculpture, every element is designed to captivate, inspire, and celebrate the timeless legacy of music’s greatest icons. More than just decoration, Decora always strives to use this art to create an experience—an unforgettable journey that connects guests to the heart and soul of rock history.
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Beyond its artistic and emotional impact, this vision also presents a sustainable, revenue-generating opportunity—supporting both the hotel’s investment and the talented global artists who bring it to life. Decora is honored to spearhead this endeavor, ensuring that every detail is executed with masterful precision and passion.
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Thank you for taking the time to explore this extraordinary concept. We look forward to the possibility of bringing this vision to life together.
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