Decora International has conceived a visionary project for the iconic Hard Rock "Guitar" Hotel in Las Vegas, uniting the worlds of art and music in a groundbreaking way. Curating 100 world-class artists from around the globe, Decora will orchestrate the creation of epic-scale portraits honoring the greatest rock stars in history, transforming the hotel’s 1,271 suites and lobby into a monumental celebration of music’s legendary figures.

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While the Hard Rock Hotel is known for its renowned memorabilia, these larger-than-life portraits will add a profound new dimension, giving the hotel an unparalleled sense of personality and cultural resonance. Slated to open in early 2027, this artistic endeavor will serve as a bold statement of the Hard Rock’s enduring spirit.

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Inspired by the timeless message of one of music history's greatest events: "We Are the World," Decora’s vision transcends mere decoration—it embodies a unifying force that bridges cultures and connects people through the universal language of art. This initiative aligns seamlessly with the Hard Rock’s core values: "Love All, Serve All. Take Time To Be Kind. Save the Planet. All Is One."

 

With a global network of elite artists and unmatched creative direction, Decora International is uniquely positioned to lead this grand project from concept to completion—elevating the Hard Rock brand to new artistic heights while reinforcing its legacy as a global symbol of unity, creativity, and cultural impact.