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INTERNATIONAL

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PRESENTATION

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A

Architect

KLAI JUBA WALD

EXPLORE

Project

HARD ROCK HOTEL

Las Vegas, Nevada

Explore

LOSE THIS ONE!

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Overview of this unique art concept

Concept, Design, and Direction: T. Christian Wolfe / Decora

Consistent with the core values that have guided the Hard Rock brand for over half a century
Decora's vision for the sensational new Hard Rock "Guitar" Hotel in Las Vegas takes the hotel's art to

a whole new level by orchestrating 100 world-class artists from across the globe to create epic-scale stunning portraits of our greatest rock stars throughout history.  Aside from the memorabilia the Hard Rock Hotels are famous for, the addition of these larger than life portraits will expand the element of "star" personality to the 1,271 suites and lobby of the new Las Vegas hotel scheduled to open by
early 2026.  Additionally, the uniting of multi-cultural artists from across the globe makes a timely statement, putting into action the company's founding principle: “Love All-Serve All, Take Time To
Be Kind, Save The Planet, and All Is One".  Decora has the artist alliance and directing ability to orchestrate this grand endeavor from beginning to end.  Discover more about this vision below.

   

There are two main facets to this vision:

1) The Unique Art in and of itself   |  2) A Timely Message to Humanity

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Taking the first aspect of the art itself ... the Decora team can create any purely "decorative" style to merely match the room's color scheme and fill the blank walls.  However, the vision here is to create epic-scale inspiring portrayals of the stars throughout music history ... which even further enhances the element of star persona that is the cornerstone of the Hard Rock theme.  The objective is to create emotionally uplifting portrayals ... and to do so in a style of execution that is fitting for the hotel's over all theme and style.  These portrayals can be originals or museum-quality giclee prints.  And the art can be gallery-wrapped, or have custom frames ... which could include adding some element of neon lighting to mirror the hotel's outer building.  See some samples below of the emotion and stylization
of these iconic star portraits ... each clearly artistic, yet totally unique.

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The Art

Part One

Art Show
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Facsimiles of the intended art

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"Wings of Victory"

“Love All, Serve All, Save the Planet, Take Time to Be Kind, All is One.”

                                                                                                                                   ~ Hard Rock International Motto

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The Business of Art

The Commodities: Artist & Guest Perks

Guests of the hotel may well ultimately want originals or prints of the art displayed in their rooms.
The suites could have a card of some kind to visit the hotel's gallery to view the catalog of the hotel's entire print collection.  This is not only a perk to the guests but especially as an added support to the global artists that contributed to the creation of the hotel's collection of iconic music star portraits.
And of course there can be endless spinoffs of other forms of reproducing the portrait art.
Decora can orchestrate every aspect of this ... in conjunction with the hotel gallery.

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Biz of Art
LEARN MORE
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Part Two

The Global Message

Aligning with the founding principle of Hard Rock International, the vision to orchestrate 100 artists from across the globe sends a timely message to the world ... putting into action the company's motto:
"Love all, Serve all, Save the Planet, Take Time to be Kind, All is One"
This unique collection of iconic portraits of the stars, which could be entitled Hard Rock Hotel's "Global Alliance" Collection.  There could also be some form of 

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    In the tone of one of music history's greatest events, "We Are the World",

this vision is not only meant to unite music with art ... but, to simultaneously unify all world cultures as we bring artists from just about every country

to pay tribute to the music that has given meaning to all of our lives.

T. Christian Wolfe

(General Summary)

The Process

Aligning with the founding principle of Hard Rock International, the vision to orchestrate 100 artists from across the globe sends a timely message to the world ... putting into action the company's motto:
"One For All, All For One, Love All"
This unique collection of iconic portraits of the stars, which could be entitled Hard Rock Hotel's "Global Alliance" Collection.  There could also be some form of charitable aspect too, regarding the proceeds from print and product sales.


Given there was approval to go forward on this vision ... 

  • We would first conclude WHAT you want and WHERE it will go.  And whether the works are originals or prints ... and possibly any murals.

  • From that clear info we would then crunch the numbers and see if we can agree on the costs.

  • If all is still a go ... we would then create prototypes for you to approve.

  • Moving into full production we will be 

  • Concluding which 100 of our many artists are perfect for this vision ...

  • Directing what emotion the portrait portrays

  • Monitoring the production

  • Then handling all reproduction of the originals

  • Framing

  • And even theft-proof installation

  • Furthermore, we can direct or even handle all aspects of promoting the series, and handling production of reproductions to maintain utmost quality.

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