Excellence is Essential
The idea of using Decora collections for wine labels was initially sparked by how fitting Wolfe's classical masterwork portrayal of Jeanne d'Arc would be for a French wine label. From that initial vision it became obvious how many more of Decora's collections could be perfect as wine label editions. It’s a simple truth: most of us purchase wine based on our instant reaction to the wine label. “The wine label really only has about 1.5 seconds to make an impact,” notes John Lawlor,
co-founder of Real Picture Research, a visual engagement research company. From hotel walls to wine labels Decora's primary goal and passion is to create art with eye-catching impact.
New works altogether can also be created for the specific purpose of a wine label.