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Message on a Bottle

© Copyright 2023 Decora International.  All rights reserved.


Concept & Direction: Nicole Sah Ixchel.  /  Production: Wow Studios
© Copyright 2023 Decora International.  All rights reserved.

Wine labels appear to date back as far as 1550 B.C. (maybe even farther). Introduced in Egypt, seals and etchings were originally placed on bottles, or "amphorae", as a way to make trade easier, but also signified the year, type, and quality of the wines.  By the 18th century, wine trade in Europe was booming, with so-called labels printed on parchment and tied to the bottlenecks with string, much like the hang tags we still see today. And by 1798, labels could be produced in mass, thanks to the invention of the lithograph, and led to increased use of color and more emphasis on artistic design. And into ‘70s Europe, winemakers would begin to work with famous artists such as Picasso and Chagall, to name a few, to create awe-inspiring bottle labels that would properly represent the quality and unique artistry of the product within. With widespread production of bottle labels, distribution increased and the industry was forever changed.

They say not to judge a book by its cover.  However, when it comes to wine labels, not many put as much attention on the power of visuals to sell the content as do
wine companies regarding their elixer's labels.  Wolfe's art, used for everything from book and magazine covers to bottle labels, has a tried and true history of selling products well beyond normal sales volumes.  Look below to see for yourself why that is.


ABOVE: A sampling of four images from the "Bloom" Collection.  

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